All of your observations and gatherings, scrap books, ideas, researching and theorising finally culminate an idea to fruition, just like the river to the ocean.At some point the idea has to be captured and documented otherwise it goes off into infinite space. Knowledge is limiting, but imagination encompasses the universe, the two trains of thought have to harmonise for the realisation of great ideas.

A designer will draw heavily on archival material, be aware of their surroundings and keep a close eye on the changing weather patterns, with an ear to the ground. It’s an all consuming profession for the passionate.